Displays are an important part of many marketing programs. It is usually the last chance to attract customers at the point of sale. Your display becomes a "billboard" repeating your advertising message and/or reinforcing the brand identity. Often a display can clarify a product's features and benefits better than the in-store sales people can. "Merchandising displays" allow consumers to select a product from the display and bring it to the checkout without the help of a salesperson. "Glorifiers" place your product on a pedestal to stand apart from the crowd and be noticed. We often create "Outposts" for our clients' products. Outposts separate products from all of their competitors - often putting them in a setting conducive to cross merchandising and impulse buys (candy bars in convenience store beverage coolers, cosmetics in a women's clothing department). It is not unusual to see an Outpost which holds so much merchandise that it resembles a small store or kiosk. Displays are your best method of staying in focus and relevant to an increasingly sophisticated shopper in the constantly changing retail world.